Emerson Grace Boutique

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Moms, Minivans, & Messes: What is the name of your business and who are your potential customers?

Emerson Grace Boutique: Emerson Grace Boutique. Originally, our product offerings where geared towards young girls- mostly hair clips, bows and accessories. Over the last year the Emerson Grace brand has continued to evolve, today our target audience is Moms and children (newborn+).

Moms, Minivans, & Messes: Why did you choose (Your above answer) as your customers?

Emerson Grace Boutique: Having a baby girl was a dream of mine since I was little, when my daughter Emerson was born I always wanted to match her. Designing fashion forward products for moms and their “minis” has been so fun, what’s cuter than matching your kids???? Our other product lines include the incredibly popular #Momlife apparel, coffee mugs, wine glasses, bags and accessories. As a mom we’re all looking for that easy to wear outfit and when it says #Momlife you’re given an excuse to be late or it explains our little flusters. I personally love sporting my #Momlife gear at Target, Starbucks, soccer games or Costco.

Moms, Minivans, & Messes: Are you a mom? If so, did this business have anything to do with initiating Emerson Grace Boutique?

Emerson Grace Boutique: I am a mother of two, Carter (5) and Emerson (2). Emerson was the driving force for creating Emerson Grace Boutique. I was always creating accessories for her, people would always comment on them so I thought I would test the market. The rest is history.

Moms, Minivans, & Messes: What do you expect to be the outcome of “Emerson Grace Boutique”?

Emerson Grace Boutique: The future is unknown but I nothing makes me happier than seeing our products around town or pictures across the globe. At this time we have no plans for expansion into brick and mortar but expect to see our online retail presence grow. Additionally, a large investment in wholesale distribution may become a reality in the year ahead. One day it would be great to see our #Momlife products at a large retailer like Nordstrom.

Moms, Minivans, & Messes: Where can I find information about “Emerson Grace Boutique”?

Emerson Grace Boutique: Social media has been a great tool for Emerson Grace Boutique, you can find us both on Instagram and Facebook. Additionally, our online retail store is


Moms, Minivans, & Messes: Are there any promotions for your products through reading this blog?

Emerson Grace Boutique: Coupon Code: MOMLIFEISTHEBESTLIFE saves 20%

Moms, Minivans, & Messes: Who is “Emerson Grace Boutique”? (One mom, multiple moms, etc.)

Emerson Grace Boutique: Emerson Grace Boutique is run by myself. I have a lot of support from my amazing husband, friends and family. We have established relationships with an outstanding designer and a local print shop. As we continue to grow I have discussed partnering with other moms who run similar shops.

Moms, Minivans, & Messes: Where did you incorporate the business name, Emerson Grace Boutique?

Emerson Grace Boutique: We have not launched any products specially focusing on our name, but for all our advertising and marketing we are proud to show our logo. You will see it when you receive your order- included on tags, and promotional postcards. Also, when on any of our social media pages it’s a stable, be sure to check out @emersongraceboutique.

Moms, Minivans, & Messes: What does the future look like for Emerson Grace Boutique?

Emerson Grace Boutique: The future….? Wow, great question. When I think about the long term goals I see us expanding into more accessories like we did this last year with the coffee and wine glasses. Also, keep an eye out for new lines. I want Emerson Grace Boutique to stay small enough where I have control over the design elements; we will not risk quality to grow faster than we can support. I love my customers- the future looks bright because of their belief in our products.

Moms, Minivans, & Messes: What sets your products apart from other similar products?

Emerson Grace Boutique: Running a small business presents many challenges; one of the biggest is the fight to separate your products from the masses. I strongly believe that our products are made with the highest quality available and whenever possible sourced and manufactured in the US. We are not a large retailer so I’m able to listen to the consumer- often I’ll ask for input on what the next design should be, or color. This gives people a unique opportunity to be part of the design experience. Finally, if something is not perfect- I won’t sell it.


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